Bounty – RUBY’s Spring 2020 collection is brought to life via a socially-distanced shoot. Seems like the norm nowadays.
Shot in their head office, this collection was most inspired by colour – most significantly, the watermelon pink for spring that is then juxtaposed with the clean azure blue, crisp white and black.
This year, we need a little more colour and sunlight in our lives – RUBY Bountry celebrates what creative director, Deanna, hopes to be a season that keeps on giving.
The first print of the season, Lucy, is a lively watercolour floral, printed on their traced-back-to-source Silk Crepe de Chine. The Lucy Silk Dress will answer to all Spring social plans (distanced or not). It’s a classic RUBY piece you will cherish forever.
The Kendall Linen dress, on the other hand, celebrates the forever loved puff-sleeve. Coming in vibrant jade and candy pink, it’s a must-have for your wardrobe.
When thinking about Spring staples, Deanna was instantly drawn to a 70s ditsy floral. The Bounty Floral is a romantic scattered bouquet in peachy oranges.
This collection is bright, fun and girly. Spice up your Spring looks with these gorgeous pieces!
