Coca-Cola is bringing its global music platform, Coke Studio, to Australia and New Zealand. It has launched a new campaign to showcase the Real Magic that happens when music artists collaborate for the first time.
The first season of this platform brings together famous Australian singer, songwriter, and record producer Tones And I, fellow Australian artist Young Franco, and New Zealand artist CHAII to create a unique music track and video.
Coke Studio is a digital-first platform that allows music fans to have an Access All Areas (AAA) pass to follow the journey of these three famous artists as they create new tunes and music videos.
Coca-Cola introduced the platform 2008 and launched collaborations with Sam Smith, Jessie Reyez, Cat Burns, Imagine Dragons, and the Inner-City Youth Orchestra of Los Angeles.
The launch event included a line-up of musical artists taking to the Coke Studio stage before the big reveal of Tones, And I took to the stage to perform. Fans were also treated to an AI experience with the Coketoda Studio AI Photo Booth, which digitally altered their photos and created a unique and personalised Coke Studio album cover.
This first collab track will be the first time that Tones And I works with music video director Gabe Gasparinatos, visual designer Serwah Attafuah, choreographer Kristen Dodgen, and stylist Erik Yvon, for a true Coke Studio creative collision.
“Coke Studio is a proven global platform we proudly bring to the ANZ market. We always look for ways to engage our consumers. Coke Studio has done just that worldwide, bringing different fan communities together,” said Kate Miller, Senior Director of Marketing at Coca-Cola South Pacific.
“Coke Studio brings new experiences to fans by releasing unique collisions and new music.”
This campaign is just the start of Coke Studio’s presence in Australia and New Zealand; Coca-Cola will be bringing more new collisions and experiences to both markets.
The track will be available on Apple Music, Spotify, and all streaming platforms in the coming months.
