This spring, Converse and Coca-Cola have come together for a spirited collaboration rooted in love, creativity, and joyful connection.
Bridging Converse’s legacy of self-expression with Coca-Cola’s history of bringing people together, the Converse x Coca-Cola Collection is a celebration of two cultural icons, reimagined through the lens of shared style, community, and optimism.
At the heart of the collaboration is a simple idea: everyone’s a Chuck, and every story is worth sharing, whether told through a favourite pair of sneakers or a shared bottle of Coke.
Directed by Bradley Calder and captured by Sam Balaban, the Converse x Coca-Cola campaign features Vince Staples as “Chuck,” whose presence brings the authentic synergy of both brands to the launch.
At the centre of the collection is a limited-edition Chuck 70, crafted with premium materials and refined details inspired by Coca-Cola’s iconic dynamic ribbon, traditional script, and classic red-and-white palette.
Designed for collectors, creatives, and connoisseurs alike, this hero style blends modern craftsmanship with a timeless spirit and is only available in Coca-Cola red.
The Converse x Coca-Cola Collection will continue with a broader assortment of Chuck Taylor All Stars available globally in early November, just in time for the holiday shopping season.
