After nearly half a century of diet suggestions, sex tips, and the occasional piece of hard-hitting journalism, Australia’s Cosmopolitan magazine is closing.
The international brand is the latest print magazine to fold, unable to keep functioning at a profit in a digital world. Its Australian and New Zealand readership is now 160,000, second to the contemporary young women’s magazine Frankie. Fellow 90s staples Cleo, Madison, and Grazia have all disappeared in recent years.
“We have to ensure that we are continually reshaping and defining the business so that our readers of today, and those of tomorrow, remain engaged with the content we publish and the platforms upon which we deliver,” said Bauer Media ANZ CEO Paul Dykzeul. “We are incredibly proud of the brand and the people who have been involved and represented over the last 45 years. It has helped to launch the careers of media personalities, supported great brands and causes, and inspired millions of young women across the country.”
Cosmo’s final issue will be in December this year, putting an end to 45 years of fashion, beauty, relationship, and career advice that inspired legions of aspiring clickbait writers and psychics. The website will be closing at the same time, meaning it’s time to screenshot intimacy suggestions like Professor Wankerton, Girlfriend in a Food Coma, and The Spider before they’re erased from history forever.
