Elizabeth Arden Unveils New White Tea Eau Lilac

ELIZABETH ARDEN UNVEILS NEW WHITE TEA EAU LILAC AS PART OF ESTEEMED WHITE TEA COLLECTION

Elizabeth Arden has announced the launch of White Tea Eau Lilac Eau de Toilette, a new addition to the beloved White Tea collection.

White Tea Eau Lilac captivates the senses with crisp notes of Italian Mandarin, White Tea, and Jasmine Sambac Absolute, followed by the scent of Purple French Lilac, Southern Wisteria, and Sheer Purple Iris.

This luxurious fragrance captures the essence of tranquillity, inviting wearers to embrace moments of serenity and self-care. It leaves a lasting impression with warm, grounding notes of White Woods, Tonka Bean Absolute, and Cocooning Musk.

Crafted with high-quality ingredients, including Jasmine, Tonka Bean, and Fresh Lilac notes, this vegan fragrance embodies Elizabeth Arden’s vision of quality and sustainability, offering a luxurious yet accessible experience. The minimalist bottle reflects the elegance of the scent inspired by the calming allure of lilacs.

As part of Elizabeth Arden’s commitment to sustainable practices, the ingredients Tonka Bean Absolute and Jasmine Sambac Absolute are sustainable, and the packaging is eco-conscious, aligning with modern values of wellness and care for the planet.

“This launch continues the legacy of the collection, which is all about quality and luxury, offering moments of peace and self-care through elegant, nature-inspired scents,” said Carmen Coulter, Marketing Director at Elizabeth Arden ANZ.

“With White Tea Eau Lilac, we’ve created a fragrance that blends calming florals with a touch of modern luxury, making it the perfect companion for those seeking balance and tranquillity in their lives.”

To enhance the experience, the eau de toilette can be paired with the White Tea Pure Indulgence Body Cream, a rich body cream designed to complement and layer the fragrance.

The new fragrance is available at Farmers, Ballantynes, and Green Cross Health stores.