Breakout K-Pop band ENHYPEN will become Airbnb hosts and welcome two lucky fans to immerse themselves in Seoul Fashion Week with an overnight stay at Dongdaemun Design Plaza (DDP) this September.
“We are honoured to partner with Airbnb and DDP to bring guests behind the scenes of Seoul Fashion Week like never before,” said ENHYPEN’s leader Jungwon. “It’s so exciting to be part of the K-Wave movement, and share the magic of Korean music and fashion with the world.”
Designed by renowned architect Zaha Hadid, DDP is a major landmark in South Korea’s capital city, and hub to a thriving design, art and fashion scene. The loft space has been transformed in celebration of Fashion Week, offering guests a chance to stay overnight on the runway. A backstage dressing room allows guests to try on designer clothes from some of K-fashion’s most innovative up-and-coming designers. Guests will also receive exclusive passes to Seoul Fashion Week, including front row seats.
“I am thrilled that Airbnb has joined forces with ENHYPEN, Seoul Design Foundation and Seoul Metropolitan Government to create a truly unprecedented experience in the cultural heart of Seoul,” said Nathan Blecharczyk, Co-Founder and Chief Strategy Officer at Airbnb.
Two guests will have the opportunity to stay overnight at DDP on September 4, 2023 for just $14 ($22.50 NZD) – a nod to 14 years since construction first broke ground. The experience includes passes to Seoul Fashion Week, access to a personal runway, a personalised video welcome from ENHYPEN. The curated stay will include snacks, drinks and books chosen by the band members along with signed Polaroids of ENHYPEN at DDP and a capsule wardrobe, including take home pieces.
Fans with a passion for fashion can request to book the accommodation from May 24 at 11 am NZST. Guests are required to book their own travel to and from Seoul.
Airbnb is closely monitoring Korean COVID-19 infection rates and government policies and will offer booking guests a refund of the booking fee ($14) and $1,000 USD Airbnb travel credit if Airbnb determines it is necessary to cancel the stay.