Espress-No Martini this Dry July

For all the happiness you get from a great cocktail without the hangover – Seedlip joins Black Pineapple to launch at-home alcohol-free cocktail kits.

Since 2017, Black Pineapple has developed a booming business creating bespoke drinks for premium events and festivals. Last year, they extended their premium drinks service to people at home with delivery cocktail kits. Now in a nod to drinking in moderation, Black Pineapple announces a partnership with the leading alcohol-free spirit company, Seedlip, for a new kind of cocktail hour at home.

“We have always served alcohol-free cocktails at our events that have just the same (if not more) flavour and deliciousness as their alcohol counterpart. I’m thrilled we can now offer the same premium selection to our at-home customers,” says Black Pineapple founder, Frankie Walker.

Choose from Espress-no Martini – made with Seedlip Spice 94; three perfectly paired Seedlip and mixer boxes – featuring Black Pineapple’s fresh seasonal Spiced Pumpkin Sour with notes of Autumnal spice and citrus. Each cocktail promises to carry a flavoursome kick without a headache the morning after.

“Whatever your reasons for cutting the booze, the most challenging bit can be finding a satisfactory substitute with many alcohol-free options being too sugary with unsophisticated flavour profiles or lack any flavour at all.

“Non-drinkers deserve adult cocktails and our Seedlip collaboration boxes are not only delicious, but they also add a sense of occasion to alcohol-free drinking,” said Frankie Walker.

The pre-ordered cocktail kits arrive at your doorstep pre-batched with fresh ingredients and garnishes, along with premium glassware by Spiegelau, professional barware, and easy to follow instructions.

“At Black Pineapple, we carefully balance and mix your cocktails in advance so that all you have to do is pour, shake, garnish and look like a total pro,” added Frankie.

Rebecca Caughey of Cook & Nelson, distributors of Seedlip, said she’s delighted with the innovative Black Pineapple partnership, proving it’s not the alcohol that makes a cocktail delicious.

“Since we launched Seedlip into New Zealand just over three years ago, we have seen incredible growth in the non-alcoholic category, both locally, now with more than 700 stockists, and globally. There has been a shift towards more mindful drinking and an expectation that when you’re not drinking, for whatever reason, you can still have a sophisticated cocktail, whether out at a bar or entertaining at home with friends.

“We are so thrilled to partner with Black Pineapple, so those creating cocktails at home have a great selection of non-alcoholic options; they can make our classic Seedlip and tonic cocktails or get more adventurous with Espress-no Martini or Spiced Pumpkin Sour cocktail boxes.”

Available for nationwide delivery. Prices start at $59 for two people, allowing four fresh cocktails, with a range of bundled kits including pro bar kit and Spiegelau crystal glassware