PUMA is turning heads once again with the return of its iconic Mostro silhouette.
This time it’s fronted by none other than Amelia Gray, the model and tastemaker known for her unapologetic edge and trend-setting style.
In a campaign shot after dark, Amelia channels the retro-futuristic spirit of the Mostro in its bold new “Pelé Yellow” colourway, a fearless fusion of 1960s track style and 1980s surf energy.
“It’s comfy, cool, and instantly elevates any look,” said Amelia, whose synergy with the silhouette is raw, intimate, and unmistakably original.
Adding to the cultural heat, Troye Sivan was recently spotted wearing the Pelé Yellow Mostro during his electrifying performance at Primavera 2025 in Barcelona alongside Charli XCX.
Styled in a standout look, Troye brought the Mostro to the stage in front of thousands, seamlessly blending performance and fashion.
First released in 1999 and given the name “Mostro,” after the Italian word for monster, the silhouette takes its hybrid look from a 1960s track spike and an 1980s surfing shoe, culminating in a unique low-profile silhouette defined by its signature spiked sole and utilitarian strap closure.
Now the PUMA Mostro shares the main stage with Gray.
The first chapter is unveiled with the launch of the “Pelé Yellow”, available now with more to come later in the year.
