Happy-Scrappie: A Sustainable Brand For Your Canine Accessories

Jade Molloy’s love for fashion began with her grandmother. Molloy’s grandmother was a machinist in South Africa, and used to bring home bags of scraps from the factory to repurpose into clothing for children.

“Some of my earliest and fondest memories are of the two of us diving into the bags to find the best pieces and create clothing together,” reminisced Molloy.

This led Molloy to pursue a career in fashion and she completed a bachelor’s degree in art and design, majoring in fashion at AUT.

Since graduating, Molloy has been involved in the fashion and film industries.

“My career highlights have been working as the head costume designer for NZ web series Auckland Daze, and completing an internship in Amsterdam with Dutch designer Winde Reinstra assisting in the lead up to her show at Amsterdam Fashion Week.” Since 2014, Molloy has worked alongside Vicki Taylor as the manager and buyer for The Shelter.

The idea for Happy-Scrappie was born on one of Molloy’s trips to Paris in 2019. Hopping from ateliers to catwalk shows viewing hundreds of designers who produce two to four collections per year, Molloy was exposed to the sheer volume of product the fashion industry churns out.

“It got me thinking about the environmental impacts of that scale and pace,” Molloy said.

“I soon discovered that over 100 billion garments are produced worldwide each year with only a fraction of these being recycled at the end of their lives. Most end up in landfill, releasing up to three times their weight in greenhouse gases.”

Soon after this trip, Molloy decided to work towards a solution, which also coincided with the arrival of her super cute dog, Derek. Molloy has been on this journey with her border collie x golden retriever by her side. He loves the water so Molloy tries to spend as much time outdoors with him as she can.

Trying to find a bed for her new pup, Molloy struggled to find one that provided support and looked good in her home, as well as being eco-friendly.

“I remember thinking, ‘there must be other people who feel the same way I do,’ and was inspired to create the ultimate canine crash pad.”

Happy-Scrappie’s beds are made to last and have been designed for the health and wellbeing of your dog, and the planet. The wool/latex mattresses have a pressure-relieving effect, providing perfectly contouring and full joint support for sleepy canines.

The natural and recycled fillings are temperature regulating and are dust mite, bacteria, and fungi resistant, as well as hypoallergenic.

Sustainability is a core value of Happy-Scrappie, and all products are made from leftover offcuts, remnants, deadstock, defects and preloved fabrics from like-minded industry partners, such as fashion designers, furniture craftsmen, interior designers and fabric mills.

The Shelter will soon be releasing their Rain-Ready Coats.

“We have used orphan fabric from Okewa Rainwear and sweat shirting off-cuts from Maaike to create our sophisticated waterproof coat,” said Molloy. So you can keep your furry canine warm and dry these cold months.