Indie-pop artist Greta van den Brink has released the fourth single from her forthcoming nine-track album This Wasn’t Planned, set to drop in May 2026.
Mr Ego is a sharp, emotionally charged track that cuts through performative masculinity and emotional avoidance, pairing biting lyricism with Greta’s signature confessional storytelling and cinematic sound.
Growing up on a farm surrounded by animals and trees, and nurtured by her mother’s vivid imagination, Greta naturally fell into songwriting while working in film as an actress and stunt performer for Netflix, Amazon, and Apple.
Her debut track Road to Hell unexpectedly found its way onto a Netflix soundtrack, setting the tone for a career she never planned, but now can’t live without. Her music blends cinematic storytelling with emotional rawness, so every song feels like its own world.
Mr Ego is no exception, unpacking the slow realisation that emotional depth and self-awareness can’t be forced.
I don’t know if you’ve ever experienced someone talking at you about a self-help book they had only read the blurb of, when you have read the whole book. It’s that kind of frustration.
Driven by razor-sharp lines like “You, your ego and me” and “Vulnerability’s not in your vocabulary,” the track balances humour with heartbreak, turning disillusionment into catharsis.
Sonically, Mr Ego leans into Greta’s indie-pop roots while pushing her sound into bolder, more confrontational territory, a contrast to earlier singles Alpine State Of Mind and Chill Cool Girl, offering another taste of the emotional range her upcoming album will explore.
