All the world of fashion knows Alexa Chung as the queen of cool outfits. Chung reached her It Girl status precisely because of her distinct personal style that makes blue denim, knit sweaters, and floral dresses actually feel unique and fresh.
In turn, Alexa Chung Style has always felt unattainable; her effortlessly chic, French-girl-meets-Victorian style has been coveted ever since she stepped onto the scene many years ago. Since then, she has done collaborations and campaigns with big name brands such as AG, Marks and Spencer, Longchamp, and Madewell.
But now, the It Girl has finally blessed us with the chance to have a slice of pure Alexa Chung goodness in our closets, with the launch of the her eponymous clothing line. News of the line was announced on July of last year, although details have been kept very under-wraps. It was not until last week that it piqued attention again, when the brand officially launched their social media pages along with the release of their first promotional material. With that being said, we still don’t know very much about the brand other than its name – Alexachung; it’s logo – a minimalistic yet stylistic letter “A”; and that the entire brand perfectly alludes to Chung’s quirky-classy-cool aesthetic. The brand officially launches on the 30th of May, and the only thing left to do now is to keep your eyes on the special countdown timer on http://www.alexachung.com, then hit refresh, add to cart, and checkout as soon as it goes live.