Timeless. Durable. Effortless.
The Levi’s Icons continue to evolve for Spring/Summer 2025, offering refreshed fits and thoughtful updates to some of the most recognisable denim in the world.
Rooted in history but designed for now, these styles remain the backbone of self-expression in every wardrobe.
Key iconic styles this season:
501 Curve
The first 501 crafted specifically for curvy bodies, with a straight-leg finish and contoured waist for the perfect fit.
501 90s
A relaxed, vintage-inspired take that pairs beautifully with airy blouses or structured tanks for high-low styling.
501 Thermodapt
Featuring adaptive cotton fabric, this innovation offers built-in temperature regulation – cool when it’s hot, warm when it’s not.
501 Original for Men
The icon that never goes out of style. Layer with denim jackets, western shirts, or relaxed tees for a classic spring uniform.
Tailor Shop Customisation – From embellishments to embroidery, personalisation is available at Levi’s Tailor Shop locations worldwide.
Whether dressing for the beach, the bar, or a city escape, Levi’s Icons offer the ultimate base for modern wardrobe building.
The Levi’s Icon Styles are available now online and in select Levi’s stores across New Zealand.
