Lyre’s has partnered with Dry July NZ Trust for the third consecutive year to ensure partaking in Dry July no longer means giving up premium taste or social occasions.
For no-and-low alcohol consumers, some of Aotearoa’s best venues will be shaking things up to ensure that Dry July participants do not miss out.
By working with venues nationwide, such as Star Group, Hilton, Ahi, Origine, and Holey Moley, to offer sophisticated non-alcoholic cocktails and ready-to-drink options, Lyre’s ensures that going dry doesn’t mean going home.
Partner venues will also participate in Lyre’s ‘Menu with a Cause,’ which will see dollar donations from each Lyre cocktail sold in partner venues throughout July.
“Sober curious no longer means complete abstinence. Instead, a month like Dry July can allow consumers to become more mindful of alcohol consumption and consider drink alternatives in the future, like potentially mixing in a non-alcoholic beverage on a night out,” said David Murphy, Lyre’s Head of Product Development.
“Our liquid is crafted to mimic the taste of well-loved cocktails, so when someone orders a non-alcoholic margarita, they are not missing out on the same sophisticated taste profile.”
With 31 percent of New Zealanders decreasing their alcohol consumption over the last five years, Lyre’s has also encouraged non-alcoholic creativity at home by providing Kiwis with the option of an easy and sophisticated offering, whether they’re reaching for a mid-week G&T without the booze or hosting a friend who doesn’t drink.
Going alcohol-free for Dry July has never been easier.
