Making every Swiftie’s wildest dreams come true, Madame Tussauds has unveiled its biggest figure launch to date.
The company has created not one, but 13 brand-new Taylor Swift wax figures, launching in 13 cities across four continents, which will make guests feel as if they’ve stepped onto the stage at The Eras Tour.
This simultaneous multi-figure launch is the most ambitious in Madame Tussauds’ 250-year history, reflecting Taylor Swift’s standing as one of the most influential and enduring artists of the 21st century.
“Taylor Swift is a generational icon and a cultural powerhouse. Madame Tussauds has a centuries-old legacy of holding a mirror up to the world of fame, immortalising the profiles that are making an imprint on the day’s culture. Taylor Swift’s influence spans music, fashion, film, activism and even the economy,” said Laura Sheard, Global Brand Director at Madame Tussauds.
“The phenomenal success of her record-smashing tour is the perfect moment for Madame Tussauds to immortalise with 13 figures, Taylor’s lucky number, across four continents to ensure we’re reaching as many fans as possible. We just know they are going to love it as much as we do.”
A team of more than 40 highly skilled Madame Tussauds artists has been working tirelessly for 14 months on the exciting project, which features each of the 13 figures dressed in a unique fan-favourite look from The Eras Tour.
The Madame Tussauds Hong Kong figure celebrates the folklore era in show-stopping style. Featuring dramatic split sleeves and leaf detailing embellishment, the new figure is dressed in a flowing green Alberta Ferretti dress, specially created by the designer for Madame Tussauds Hong Kong.
The look is finished with green lace-up boots and a bespoke microphone created by Rebel Stage Gear UK, the specialist customisation company behind the original microphones Taylor used on tour.
“This is the most ambitious project in Madame Tussauds’ 250-year history, which only feels right to reflect the stratospheric status of Taylor Swift,” said Danielle Cullen, Madame Tussauds’ Senior Figure Stylist.
“We’re honoured to have worked closely with fashion houses like Roberto Cavalli, Vivienne Westwood, Versace, Christian Louboutin, Alberta Ferretti and Etro to recreate some of The Eras Tour’s most iconic looks – many of which will have special significance to the cities the 13 new figures will call home.”
She said it feels like a fitting celebration to give Swifties the chance to commemorate moments from this once-in-a-generation tour in a way that only Madame Tussauds can.
The new figures will appear in the Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, London, Nashville, New York, Orlando and Sydney attractions, with a touring figure kicking off its residency in Shanghai.
