MECCA Launches New Category For Family Wellness

To meet customers’ changing needs, MECCA is thrilled to welcome a new category of products, Family Wellness, beauty for birth, baby and beyond. 

With a key focus on supporting women through all transitional stages of life, MECCA aims to bring self-care by introducing three new brands; New Zealand-based Pure Mama, NAYDAYA from the UK and Swedish brand Deo Doc.

Pure Mama is known for its pregnancy-suitable skincare, NAYDAYA is designed for evolving bodies, while  DeoDoc is the first and only intimate care brand created and run by female doctors, sisters Dr. Hedieh Asadi and Hasti Asadi with Professor of Obstetrics and Gynecology, Dr. Gunvor Ekman Ordeberg.

From pregnancy and birth to post-partum and daily support, the launch paves the way for an area of beauty that grows and changes with you. MECCA customers will also be able to explore baby-specific products from Dr Barbara Sturm, Korres and Chantecaille.

“We’re incredibly excited to bring this new offer to the MECCA consumer. We are confident that these new brands will bring the best-in-class quality that our MECCA customers know and expect,” said Isobel McNally, MECCA’s General Manager of Merchandise. 

“With the launch of Family Wellness, we hope women see MECCA as a one-stop-shop for all their self-care needs and feel both comfortable and empowered to do so, no matter what changes they may be experiencing.”

Customers can get their hands on these products from the Family Wellness category on MECCA in Australia and New Zealand from the 8th of August, 2023.