Million Dollar Broth Set to Transform Health Food Market

In a time where ‘wellness’ is imbued in all aspects of life, caring for the body from the inside out is more important than ever. Family-owned wholefoods brand, Nutra Organics, believes that Wellness shouldn’t be overcomplicated, boring or unattainable.

With an innate vision to deeply nourish ten million people, Nutra Organics is a comprehensive, all-natural wholefood nutrition brand which spans Collagen, Broths, Kid’s Nutrition, Superfoods, Protein and more. 

Caring for people and the planet is Nutra Organics’ core essence, from ethically sourced natural ingredients used in the diverse range of products, all manufactured in Australia, to sustainable plastic-free recyclable packaging.  

With the demand for functional foods expected to reach $9.7 billion by 2030 at around three percent per annum growth (Global Sugar Substitutes Market Report 2020-2027), Nutra Organics is excited to be growing and strengthening its foothold in the New Zealand market. 

Following an omnichannel approach, Nutra Organics products are stocked in supermarkets and speciality wholefood and wellness stores, and this April the brand will launch its Protein, Kids, Collagen and Super Greens and Reds formulations into Chemist Warehouse New Zealand.

Co-owner and COO of Nutra Organics, Ricki Harrison said that the new range is a great leap forward for the company.

“After growing very organically in the New Zealand market for nine years through health food stores and supermarkets, we are excited to expand into Chemist Warehouse, the country’s biggest destination for health, beauty and wellness,” added Harrison.

Founded in 1998 by a husband-and-wife duo with a background in naturopathy, the pair began blending nutrient-dense superfoods in their kitchen to fill nutritional gaps and naturally improve their family’s health. 25 years on, the Nutra Organics family has grown into a team of nutritionists, naturopaths, and health experts, who share the same passion for improving the health of families through pure wholefood formulations, that taste delicious, and are easily incorporated into everyday life.