Netflix is going to launch an online store to sell limited-edition apparel, lifestyle merchandise and collectables based on popular shows such as Stranger Things.
The Netflix shop will be available in the United States this month and will expand to other countries in the following months.
The video streamer is facing an increasing number of competitors. In April, Netflix fell short of Wall Street projections for new subscribers.
The online store will offer another source of income for Netflix, and will expand its product line beyond those in Target and Walmart.
Items debuting this month include streetwear and action figures based on anime series ‘Yasuke’ and ‘Eden’, and apparel and decorative items inspired by ‘Lupin’.
The company plans to introduce products based on ‘The Witcher’ and ‘Stranger Things’, as well as Netflix logo-wear.