New Zealand’s Favourite Cola

Pepsi Max has challenged New Zealand’s biggest-selling full-sugar cola to a blind taste test, and the results are in, revealing over half of Kiwis prefer the refreshing taste of Pepsi Max that contains absolutely no sugar.  

Frucor Suntory, the New Zealand distributor of Pepsi Max, is delighted to reveal these findings, shared Ben Andrews, Frucor Suntory Oceania Head of CSDs & Partner Brands. 

“The Pepsi Max Taste Challenge asks Kiwi cola drinkers to challenge their taste buds, and it’s significant and satisfying to see their taste preferences coming through. This year’s results are the best we’ve seen and prove that the taste of Pepsi MAX is the firm favourite among cola fans,” said Andrews.   

Andrews continued that he thought this would challenge people’s preconceptions about colas and would build a new appreciation for the refreshing taste of Pepsi Max, making people think twice about the cola they pick out of the fridge. 

“These results are underpinned by robust sales growth for Pepsi Max, with sales  growing year on year, far ahead of the wider cola category.” 

The blind taste test challenge was conducted nationwide by independent third-party authenticator Kantar Research. It involved a short questionnaire followed by a blind taste test of Pepsi Max alongside the most significant competitor, full sugar cola. Pepsi Max was the preferred drink for all age groups, genders, and locations.  

The Pepsi Max taste challenge has been conducted across New Zealand, the United Kingdom,  Australia and Europe, having last been conducted on our shores in 2021, where Pepsi Max was again deemed the preferred choice. 

To celebrate the results of the challenge, Pepsi Max has launched a ‘taste of victory’ media campaign with digital video, social media, print, and out-of-home activations. The news of  Pepsi Max winning the battle of Kiwis’ tastebuds will be heroes across the front covers of  New Zealand papers, as well as screens and billboards.