Nike and Epic Games’ Fortnite have just announced their partnership, paving the way for a new gaming future.
By combining the signature design elements of Nike Air Max with the dynamic landscape of Fortnite, Airphoria is truly a one-of-a-kind experience. The game allows players to engage with Air Max sneakers in captivating ways and explore an Air Max-themed universe.
“As digital and physical worlds become more seamless across the products and experiences we offer, we’re always seeking authentic ways to deepen our connection with fans, expand access points to Nike across our digital ecosystem and inspire a love of sport and play,” said Ron Faris, VP/GM of Nike Virtual Studios.
Players can now purchase outfits showcased by Airphoria characters in the Fortnite Item Shop. Nike will also be releasing a limited Airphoria-inspired collection.
The Airphoria island can be accessed via Fortnite Discover, and players will receive the Air Max 1 ’86 Back Bling as a reward in the game until the 28th of June.