Pic’s x Blue Frog Make Breakfast Worth Waking Up For

Two white plates, each holding a piece of toast, loaded with peanut butter and sprinkled with granola. A jar of peanut butter sits in the top right of the picture and a bag of granola is placed in the bottom left of the image.

Two iconic Kiwi breakfast brands have joined forces to make the first meal of the day all the more exciting. 

The Blue Frog Pic’s Peanut Butter Crunch Granola is a crunchy concoction that combines a blend of crispy oats and toasted coconut with Pic’s Smooth Peanut Butter, resulting in the perfect blend of nutty and nutritious. 

The nutty collaboration is the brainchild of two Kiwi Breakfast innovators, Pic Picot of Pic’s Peanut Butter and Scotty ‘Frog’ Baragwanath of Blue Frog. The duo have a shared passion for creating good, honest food that people enjoy and have been planning a collaboration between their brands for quite some time.

“A healthy breakfast doesn’t need to be boring and we’re so excited for Kiwis to try this nutty collaboration that proves just that,” said Baragwanath. 

Pic’s Peanut Butter and Blue Frog also share an active commitment to sustainability, both brands have achieved the lauded B-Corp accreditation as well as being certified Ekos climate positive.

“We’re nuts about making flavour that’ll knock your socks off but it’s just as important to us that we care for people and the planet in the process,” said Picot. “It’s been a delight working with Blue Frog who wholeheartedly share our mission to make breakfast better.”

The Blue Frog Pic’s Peanut Butter Crunch Granola is available now.