Rihanna and Puma are set to launch the third instalment of their collaboration this December, with the return of badgalriri’s iconic creeper.
Designed and named by Rihanna, the all-new Creeper Phatty has an oversized design and a stacked gum sole and stands for extra confidence, style, and everything.
Launched in September 2015, the original Creeper was a platformed version of PUMA’s iconic Suede sneaker, and the silhouette was named Shoe of the Year by Footwear News in 2016.
The Crepper Phatty is wrapped in suede, with a padded and debossed form strip, a debossed Fenty logo on the tongue, laces with gold aglets, and a stacked gum sole.
“We took our OG Creeper and made it bigger and better, ” said Rihanna. “When designing the Creeper Phatty, we wanted to reinvent the OG Creeper loved by so many. It’s a classic silhouette that has been missed, so its return had to be bigger.”
Shot by Philippa Price, the FENTY x PUMA campaign explores the juxtaposition between a creep and a phatty attitude, highlighting the oversized and bright elements of the shoe.
The three colours available in this Creeper are bold, bright and better than ever: iconic black and white, extra-bright blue and green, lavender and cherry red.
“The original Creeper changed the game for us. We knew it was time to bring it back. This shoe has universal appeal, and we’ve seen tremendous consumer excitement for the silhouette to return,” said Maria Valdes, Chief Product Officer at PUMA.
“We are excited to not only be able to build upon the existing silhouette with the Creeper Phatty but also expand our offering to the entire family.”
The FENTY x PUMA Creeper Phatty will be available from the 1st of December, 2023
