RUBY Makes Waves In The Mount

Calling all Tauranga Rubettes, iconic New Zealand fashion label, RUBY, has opened its first store in Mount Maunganui!

Founded in 2002, RUBY is known and loved for its mutually nourishing relationship with its community and the way its designs embody those who wear them.

For those who are unaware, Rubettes is the name of the RUBY community. The RUBY website describes Rubettes as inclusive, multi-dimensional, and progressive.

Get ready for summer with classic RUBY looks now available at your doorstep. Located on the beachfront, the newest RUBY location is the perfect summer shopping destination.

The colourful store was brought to life by Tauranga-based multi-disciplinary build & design studio, Homewerk, alongside talented interior designer, Sam Boanas.