Rugby Icons Launch New Beverage

Inspired by hot summer days and banter by the BBQ, premium RTD brand Grins has been brought to life by MetroEXP.

Created by the legendary Stephen Donald (former All Black) and current All Black players, Damian Mckenzie and Anton Lienert-Brown, Grins stands for all things good, and grin-worthy – inspired by Damian’s cheeky trademark grin before he takes a kick.

With the global RTD market projected to grow at a compound annual growth rate of 6.1% between 2020 – 2025*, Grins is expected to be a solid contender alongside competition in the Premium RTD market.

Featuring a custom beaver illustration, which embodies the three founders, and bright pastel colours, Director of MetroEXP, Tammy Milani says the team have loved bringing this premium RTD brand to life.

“It was amazing working with the boys to bring to life their vision for a fun and playful brand like Grins. We wanted to make sure the brand had the personality to reflect the boys and their intention behind the new RTD to help it stand out in this ever-growing category. Plus it doesn’t hurt that is a delicious summer drink – definitely looking forward to a few Grins with Grins this summer.”

Grins has launched in selected liquor stores across the country just in time for summer. Keep an eye on @Grinsnz or for updates.