With a rich history spanning over 150 years, Shiseido has consistently delivered innovative skincare solutions. The 2024 season is no exception, as Shiseido is now infusing its renowned skincare expertise into suncare products, further solidifying its legacy of excellence.
Shiseido’s new Expert Sun Protector Lotion and Cream SPF 50 are not just your ordinary sunscreens. They are lightweight, breathable, and invisible, offering UV protection and proven skincare benefits all year round.
The Expert Protector Suncare leverages WetForce Technology with HeatForce Technology and AutoRepair technology, which enhances sun protection by automatically repairing the damaged protective film.
Negative ions in the formula combine with positive ions in sweat and water to create an additional layer of invisible sun protection. A heat-sensing essence in the lotion becomes activated by external heat, forming a more substantial barrier.
The advanced formulas go beyond traditional sunscreens, thanks to SynchroShield Technology, which provides a multi-dimensional approach to shield and reinforce the skin from harmful UV rays, even after exposure to water, heat, and sweat.
SynchroShield Technology reinforces the UV veil when the skin is exposed to heat, water, and perspiration. The Triple Block Formula protects the skin from photoaging, which is typically seen in wrinkles, fine lines, and pigmentation.
Both formulas are meticulously crafted to be free of oxybenzone and octinoxate, making them suitable for all skin types. They are dermatologist and ophthalmologist-tested and are non-comedogenic.
Besides sun protection, these suncare products are infused with skincare ingredients that nourish and hydrate the skin, promoting a healthy and radiant complexion with abundant botanical ingredients for maintaining youthful skin.
Algae extract moisturises and smoothes the skin. Naturally antibacterial and anti-inflammatory, licorice root extract also targets breakout-prone skin and soothes it.
Exclusively grown in Japan, Safflower Extract helps to lift, firm, and even out skin tone.
These lightweight, non-sticky formulas are perfect for daily use and will be available this July.
