Shark Beauty recently commissioned new research exploring how New Zealanders are approaching skincare in 2026.
This helped to better understand evolving consumer attitudes and behaviours within the skincare category, particularly as demand grows for smarter, time-efficient beauty solutions that fit into everyday routines.
Findings revealed a growing shift toward at-home treatments driven by convenience, flexibility, privacy and long-term value as:
- 41 percent cited affordability as a key driver for choosing at-home skincare
- 69 percent preferred one device that addresses multiple skin concerns
- 57 percent said skincare can feel like a chore
- 46 percent admitted that under-eye concerns negatively impact confidence
Gen Z mostly cited acne and breakouts among their top skincare concerns (53 percent), reinforcing the growing demand for multi-benefit skincare technology that can address several concerns in one device.
Confidence in LED skincare technology was also strong, with 42 percent of New Zealanders believing LED face masks would be effective for their skincare concerns.
The research also revealed that eight in ten New Zealanders multitask during their skincare routines, often brushing their teeth, watching TV, or scrolling through social media, further highlighting the demand for time-efficient treatments that integrate effortlessly into real life.
As New Zealanders become increasingly intentional about their beauty spend, they seek solutions that offer long-term value, fit seamlessly into busy routines, and help extend time between costly in-clinic appointments.
Developed with dermatologists and listed on the Australian Register of Therapeutic Goods (ARTG), the Shark CryoGlow is clinically tested to reduce fine lines and firm skin in eight weeks, help reduce acne and achieve a more even complexion in four weeks, and help tighten under-eyes in one use, delivering multi-benefit results all from the comfort of home.
Shark CryoGlow’s four treatment modes – Better Ageing (6 minutes daily), Skin Clearing (8 minutes daily), Under-Eye Revive (cooling refresh in one use) and Skin Sustain (4 minutes maintenance mode) – are designed to align seamlessly with existing skincare behaviours.
The Shark CryoGlow Under-Eye Cooling + LED Mask is available now online and at participating leading retailers in two colourways: Lilac Chill and Blue Frost.
