Standard Procedure has brought back Australian surf nostalgia.
Inspired by the sun-kissed days of bygone eras, when long-haired beach boys and bronzed bikini-clad women explored Australia’s magical coastlines, Standard Procedure has brought Australian surf nostalgia to life in a brand new way.
Standard Procedure’s range of sun care and lifestyle products have been made to withstand the harshest elements of the great outdoors. With over 40 years of expertise, the brand has seamlessly blended experience with innovation, providing some of the highest-quality Australian-made products.
Their commitment to quality hasn’t gone unnoticed. Standard Procedure has recently collaborated with The Frankie Shop and Zimmermann to create limited-edition pieces that reflect the essence of both brands.
These exclusive items include the SPF 50+ Sunscreen and Aloe Vera Gel in brand-new packaging. These partnerships follow previous successful collaborations with Zara and Gelato Messina, demonstrating Standard Procedure’s commitment to aligning with like-minded brands that share its ethos of quality and style.
In addition to these exciting collaborations, the brand has announced its expansion onto major online retail platforms, Revolve and FWRD, including the bestselling SPF 50+ Sunscreen, Aloe Vera, and Surf Hat.
Standard Procedure products meet the highest standards globally and are made only minutes from the beach on the Sunshine Coast, Australia, in their 100 percent solar-powered factory.
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