In celebration of USA National Tequila Day, Delimex, the taquito category leader, is partnering with cult-favourite spirit company, JAJA Tequila, to create a never-before-seen taquito margarita. Introducing The Delimex and JAJA Taquito-rita, a smooth yet savoury twist on a classic margarita garnished with crispy taquitos.
With 2023 set to be the summer of the savoury sip and cocktails inspired by foods rising in popularity, a taquito margarita is poised to impress. The Taquito-rita starts with a bold base of JAJA Tequila Blanco, muddled jalapeño peppers, agave syrup, and lime juice, shaken and served on the rocks.
A crispy garnish of four golden Delimex taquitos, jalapeño peppers, lime, and a crunchy celery stalk, as well as a chile-lime seasoning on the glass’s rim, take the cocktail to the next level. Finally, the Taquito-rita is topped with a light and mellow sour cream froth to create the perfect sip and balance the spicier flavour notes.
“At Delimex, we encourage our fans to seek out and celebrate the everyday moments that bring them joy,” said Lauren Nowak, Brand Manager, Delimex.
“As we continue to find new and exciting ways to delight, we were thrilled to find a partner in JAJA and co-create the Taquito-Rita. As a brand built on celebrating the little things in life, JAJA shares our brand values and vibrant outlook on life. We are excited to enter the craft cocktail world for the first time with JAJA by our side.”
Founded by a Mexican-born entrepreneur that brought hand-held delicious Mexican street-style food to the main street, Delimex taquitos offers authentic, fresh, and crave-able flavours in the frozen aisle. Delivering on the Delimex intention to bring bold, delicious flavour to life’s dullest moments, the indulgent and unexpected Taquito-Rita is a celebration in a glass. It underscores the brand’s evolved creative platform, ‘Viva Delicious Mexican, Viva Delimex.’
Martin Hoffstein, co-founder of JAJA Spirits, said that as the brand has looked to grow and innovate, it was incredibly excited to partner with Delimex to create something unique, surprising, and, most importantly, proudly representative of both brands’ core identities.
Hoffstein continued that combining the savoury and delicious flavour of Delimex taquitos with the smooth and satisfying taste of JAJA Blanco Tequila resulted in an unexpectedly refreshing beverage.
“Our teams had an absolute blast inventing the Taquito-Rita, and we hope our fans enjoy drinking it as much as we enjoyed creating it,” said Hoffstein.
