The Two Heritage Brands Supporting Kiwi Well-being

Both founded in Otago over a century ago, Harraways and Whānau Āwhina Plunket have a lot in common. They are both homegrown, heritage brands supporting Kiwi wellbeing.

When you purchase any of the four specially marked Harraways packs of 800g Rolled Oats; 850g Scotch Oats; 1kg Wholegrain Oats and 1.5kg Rolled Oats-you’ll be supporting Whānau Āwhina Plunket and the vital services it provides to Kiwi families.

On top of the five million Pick Me, Help Plunket marked packs in store, Harraways has donated a further 152,992 oat serves to families across New Zealand via Whānau Āwhina Plunket events and New Baby Bags. The collaboration works so well as both brands share an interest in supporting the mental health and well-being of families, particularly young mums, in New Zealand.

Harraways has launched their latest campaign, #OatAM, that celebrates those small everyday wins and reminds us that a healthy breakfast is the first accomplishment of the day!… no matter how many times you pushed snoozed this morning.

We often put a lot of pressure on ourselves to be ‘Instagram’ perfect…, but #OatAM wants to have some fun and share more relatable content that makes you giggle, feel normal, and feel enough.

“We all have good and bad days, and it’s important to remember to look after yourself–eating well and getting some exercise can be good wins. And keep talking to family and friends–especially other parents who often share similar experiences and stresses. PlunketLine can also help–it’s free and there 24/7 on 0800 933 922,” says Lara Schonberger, Whānau Āwhina Plunket Partnerships Manager.

Planning your week helps to stay on top of your daily routine, whether it’s taking an early morning walk before a healthy breakfast, work-out or meditation. That is why Harraways has created an OatAM weekly planner for the fridge to make it easier to establish a routine. You can find plenty of delicious, warming ways to use Harraway’s oats this winter-check out @harrawaysoats.