Timberland has unveiled its global campaign, Advice of an Icon.
For over 50 years, the Original Yellow Boot has stood as a symbol of strength, resilience, and fearlessness, shaping generations past, present, and future.
For 2025, Timberland partnered with three groundbreaking global creatives, Spike Lee, Skepta, and Kiko Mizuhara- each carving their own formidable path through life’s challenges. Together as icons, they share their own advice and wisdom based on their lived experiences.
The Advice of an Icon campaign celebrates an unwavering commitment to artistry and an unrelenting dedication to craft, core values embodied not only by the iconic figures featured but also by Timberland as a brand.
It’s a tribute to those who embrace authenticity, push creative boundaries, and lead with bold conviction, inspiring others to do the same and reinforcing Timberland’s legacy as a symbol of resilience and innovation.
Shot by Gabriel Moses – an iconic director and photographer celebrated for his distinct visual language – the campaign brings to life the three icons. Known for his emotive imagery and richly saturated colour palettes, Moses infuses each frame with a sense of depth, narrative, and mood that is unmistakably his own.
Through his lens, the icons are not only seen but felt, boldly standing as symbols of authenticity, heritage, and timeless style.
Legendary filmmaker Spike Lee, known for his fearless, provocative storytelling and decades of cultural influence, brings his unmistakable presence to the Advice of an Icon campaign.
Captured in a series of bold, unfiltered portraits, Lee embodies the same unapologetic spirit that defines his body of work. A true pioneer in cinema and culture, his legacy is rooted in truth, integrity and a relentless pursuit of excellence, qualities that echo through every stitch of the Yellow Boot.
The next icon featured in the campaign is Skepta, whose influence has always gone beyond music, shaping culture through fashion, art, and self-expression, and taking grime to the world stage.
For his second project with Timberland, he wears the Original Yellow Boot in a series of images that channel the same conviction and resilience that define his work. For Skepta, ambition is inseparable from responsibility. His instinct to create space for the next generation is what makes Skepta not just a cultural figure but a true Timberland icon.
The final talent featured in the campaign is Kiko Mizuhara, celebrated for her genre-defying creative career, boundary-breaking style, and being an iconic “it-girl.” Her unapologetic spirit and relentless dedication to authenticity define her as a Timberland icon.
Captured through Moses’ unmistakable visual lens, Kiko brings a powerful duality to the campaign, where strength meets vulnerability. Her presence adds new depth to the timeless story of the Original Yellow Boot.
“As we head into SS25, Timberland continues to lean into its legacy while pushing culture forward,” said Maisie Willoughby, Chief Marketing Officer for Timberland.
“The Advice of an Icon campaign is a bold tribute to unapologetic self-expression and timeless craft. At its core is the Original Yellow Boot, a global icon that has shaped style, work, and street culture for over 50 years. This campaign honours where we’ve been and signals where we’re going, as we continue to explore and redefine what it means to be truly iconic.”
With its unmistakable wheat colour, unrivalled craftsmanship, and enduring comfort, The Original Yellow Boot has transcended generations to become the most recognisable boot in the world.
More than a product, it’s a cultural symbol, proof of how authenticity, resilience, and a dedication to craft can shape the legacy of a brand. The Advice of an Icon campaign pays tribute to this legacy, honouring The Original Yellow Boot not just as a style staple, but as a true icon – bold, enduring, and unapologetically original.
The Original Yellow Boot is available in men’s, women’s, and kids’ sizes at Timberland stores and wholesale partners worldwide.
