Style icon and fitness advocate Gigi Hadid, has joined Reebok’s community of inspiring women as the newest face of the brand’s #PerfectNever movement, a powerful and inspirational call to action that asks women around the world to celebrate the beauty of imperfection and champions Reebok’s intrinsic message of self-betterment.

Together, Hadid and Reebok will challenge women to use physical fitness as an escape to drown out all of the negativity that surrounds them by deploying the three-point principles of the Reebok delta that puts forth the social, physical and mental benefits of fitness.

Reebok’s partnership with Hadid marks the second phase in the #PerfectNever movement’s chapter. July this year saw its debut, lead by a powerful campaign video featuring athlete Ronda Rousey.