To encourage Kiwis to get behind a circular fashion economy, Trade Me offers free selling this week (20-26 February) in its Clothing & Fashion category*, where consumers can list and sell items for free, putting more in their back pocket for their purchases. With the increase in listings,
fashion lovers can shop for their favourite pre-loved brands, saving them money, with less impact on the planet.
To coincide with the week, Trade Me presents Aotearoa’s first-ever pre-owned biddable fashion show – Everyday Runway. Renowned fashion stylist and director Sammy Salsa has curated the one-of-a-kind display that will feature outfits for every occasion – from urban streetwear to high fashion looks. Over 100 pieces will grace the Runway, having been hand-selected by Sammy from Trade Me listings.
Looks from Sammy’s secondhand collection were showcased by various local models, with actor Vinnie Bennett leading the Runway.
Broadcaster and popular TV personality Sharyn Casey has also been showcasing and embracing pre-loved fashion with Trade Me, rummaging through her wardrobe to find the seven unused items she could list.
“I genuinely had no idea how many items I had in my wardrobe that I didn’t use. With a few simple tips and tricks for optimising my listing from Sammy, I could list my seven items and use the profits to purchase secondhand items myself. Although they’re pre-loved, to me, they feel completely new,” said Sharyn.
Trade Me also revealed new findings about New Zealanders’ likelihood to list unused items. 72 percent of Kiwis with pre-loved items plan on selling at least some of their clothing, with 9 percent planning on selling all of it.
Younger Kiwis are more likely to list their clothing, with 84 percent of
millennials with unused clothing planning to sell it. The survey also revealed Kiwis are proud to shop pre-loved. 84 percent of respondents said they feel proud of their secondhand items, compared with just 7 percent who said they feel embarrassed about not buying new.
Trade Me’s Brand, Marketing and Communications Director, Sally Feinson, said, “Kiwis are unknowingly sitting on hundreds of dollars of potential profit in their wardrobe. Everyday Runway shows us that fashion doesn’t have to cost the world. By simply looking in our wardrobes at what we
don’t currently use and listing it online; we could all sell and buy ourselves a whole new look.
“Amid the rising cost of living and increased financial stress Kiwis are under, going secondhand is going to become more accessible and realistic. It’s time we embrace pre-owned as a major source of
clothing and fashion.”
Everyday Runway garments will be available to bid on, with all proceeds going to RainbowYOUTH, a charity providing resources and advocacy for Aotearoa’s queer, gender diverse, takatāpui and intersex youth.
Find Trade Me’s Everyday Runway store HERE.
*Trade Me’s Free Selling Week for Clothing & Fashion runs from 20-26 February and offers no success fees on sales
