Two Dudes has announced the national rollout of its bestselling natural deodorant into Chemist Warehouse stores.
Since launching direct-to-consumer in 2020 with just three core products, Two Dudes has sold over 200,000 units and built a cult following for its honest, no-BS approach to men’s self-care.
The Chemist Warehouse launch marked a significant milestone for the fast-growing brand, bringing Two Dudes into over 300 stores nationwide and making it even easier for Kiwi guys to upgrade their grooming routines, or for their loved ones to pick up the perfect Father’s Day gift.
“Skincare and deodorant shouldn’t be confusing or intimidating. We built Two Dudes to be simple, effective and approachable,” said co-founder Tomas Tappin, who left a corporate career to pursue the business full time.
“Landing in Chemist Warehouse means we’re showing up where our customers already are, and it’s a big step toward making self-care normal for the everyday Kiwi bloke.”
Two Dudes was born, built on premium formulations, native New Zealand botanicals, and a mission to remove the stigma around men looking after themselves. The deodorant comes in two scents, Zesty Forest and Coconut Rush, and is packed with natural ingredients that work hard naturally.
Tapioca starch helps neutralise odour, while charcoal powder absorbs moisture. Sage oil adds an extra layer of freshness, and the subtle fragrance is clean and grounded, not overpowering.
And because dads deserve better than a novelty mug this Father’s Day, the team has encouraged shoppers to skip the socks and pick up something practical that also smells great.
“Father’s Day doesn’t have to be a throwaway gift. We reckon a good natural deodorant that actually works is a pretty solid way to say ‘I’ve got your back (and pits), Dad.’”
Two Dudes Deodorant is available in Chemist Warehouse stores from August.
