Vibrant colour is everywhere and now you can unleash your inner vibrancy with Redken’s new City Beats collection. The new conditioning colour cream range is the newest addition to their professional hair colour collection and highlights eight stay-true, semi-permanent hues. The unique acidic and no-bleed formula seals cuticles for healthy hair whilst working with both virgin and previously coloured hair that lasts up to 12 shampoos.
The collection was inspired by graffiti and the packaging graphics were designed by New York street artist Eric Haze. The face of the range is model Chloe Nørgaard and for the launch was given a bold turquoise blue look. Every month, Nørgaard will debut a new look using City Beats.
The eight hues include; Yellow Cab, East Village Violet, Midtown Magenta, City Ballet Pink, Indigo Skyline, Broadway Blue, Times Square Teal and Big Apple Red.