We’re In Love With This New Beauty Brand

A brand new Hair and Body Care brand, everblue, is set to make waves in the beauty industry, launching exclusively into Countdown Supermarkets nationwide this week.

The premium and naturally derived range ticks all the boxes for the modern and conscious shopper, being made in New Zealand from PETA-certified vegan and cruelty-free ingredients.

The Kiwi owned brand will launch an extensive range, consisting of clean and sustainable salon-quality Hair Care, Hair Care Bars, Body Wash, Hand Wash, Hand Wash Refills, Hand and Body Bars and Epsom Salts.

everblue, is the brainchild of co-founder, Jade Hart, who set out to solve a problem – the majority of natural Hair and Body Care products were either expensive and/or didn’t stack up performance-wise compared to their chemically-packed alternatives.

After extensive development with New Zealand’s most experienced chemists and formulation team at one of New Zealand’s largest and most experienced manufacturers Hart created the affordable-luxe range, everblue.

This week, you’ll find the range packaged in an alluring sky blue at your local Countdown store. Every product has been carefully crafted from natural origins with ingredients such as New Zealand native Kawakawa, Manuka and Elderberry without compromising on quality or performance.

The Kiwi company has also partnered with ambassadors who inspire each collection. These trailblazing New Zealand women embody the same values and ethos as the range and will be helping to bring these collections to life. These include mother and daughter Chrissy and Bella Conyngham of Flo & Frankie for Empower, Sarah Lindsay founder of SALA Studios for Aspire, Shardae Mitha, boxing Instructor and founder of ‘Mûve’ for Fearless, and Kirsty Von Minden, Neuroscientist and founder of Mind Bright for Mindful.

Sustainability is at the forefront of the business. All bottles are made with recycled plastic and are recyclable, no labels are used in order to reduce waste and all bars have plastic free packaging and are FSC certified. everblue are also launching Refills of their Hand Wash and are looking to launch Refills of their Hair Care products later this year.

everblue is also proud to be an Advocacy Partner to UN Women Aotearoa New Zealand. UN Women is the United Nations Entity for gender equality and the empowerment of women with a mission to ensure that globally, all women and girls have equal opportunities. Women’s empowerment is about ending violence, responding to women’s urgent needs in an emergency, providing training and supporting women’s employment, leadership and economic development.