IKEA is giving Kiwis a one-off chance to personalise its iconic blue FRAKTA bag, turning an everyday essential into a limited-edition collector’s item.
Since IKEA’s opening in the country, FRAKTA has quickly become part of daily life, with 50,000 bags sold in the first 30 days. Loved globally for its durability, versatility and low price, it has even inspired high-fashion interpretations and become a staple in streetwear culture.
For one weekend only, customers visiting IKEA Sylvia Park can add up to two personalised initials in signature IKEA yellow, free with purchase.
- Where: IKEA Sylvia Park
- When: Friday 18 – Sunday 20 September 2026.
- Time: Approximately 10.30 am-5.30 pm daily
- What: Purchase a FRAKTA bag for $1.99 and personalise it for free
FRAKTA personalisation is part of IKEA Open House, four days of celebrations at IKEA Sylvia Park from the 18th to the 21st of September. Customers can discover affordable storage and organisation solutions, enjoy exclusive offers and take part in family-friendly activities including:
- Food tastings featuring IKEA meatballs, plant-based balls and cinnamon buns
- Paint & Sip sessions
- Spinning wheels, in-store activities and treasure hunts
- Special IKEA Family Friday meals for just $6
Whether it’s reclaiming a cluttered kitchen bench, organising keepsakes or finally sorting that drawer of cables and chargers, IKEA Open House shows how small changes can make a big difference at home.
