25 years of M·A·C’s VIVA GLAM campaign

M·A·C is celebrating 25 years of their VIVA GLAM campaign, providing support for people of all ages, races and genders around the world.

During the month of May every cent of the selling price of all VIVA GLAM lipsticks will be donated to support the health and rights of all members of society. The brand has already raised over $500,000,000 USD over the last 25 years of running the campaign.

For those looking to contribute to M·A·C’s causes, the brand has released information regarding the delegation of their proceeds.

One VIVA GLAM lipstick can buy either:

254 condoms to prevent the transmission of HIV 

A full day of meals for two homeless LGBTQ+ youth

Funding to test 14 pregnant mothers to support female health.

M·A·C has released a new lipstick which has the same shade and packaging as the first VIVA GLAM product in 1994. Stunning styles for a good cause, why not indulge in a new look with M·A·C?