7-Eleven, Inc. knows its customers love to sport the season’s hottest looks no matter where they are or what they’re doing. To keep its fans looking fresh, the convenience retailer is dropping a limited-edition apparel collection with Overtime and Easy Otabor, a designer, entrepreneur, and art curator.
The collection, Overtime x 7-Eleven curated by Easy Otabor, is inspired by “Game to Eleven,” the phrase popularized by pick-up basketball. The streetwear-meets-sportswear designs feature fan-favourite products like Slurpee drinks and Big Gulp fountain beverages subtly intertwined with basketball themes. Included in the collection are 7-Eleven and Speedway-branded hoodies, T-shirts, hats and mesh shorts.
The collection drops this week. Customers can win the full capsule by purchasing select products at Speedway or Stripes stores as part of the retailer’s weekly giveaways through Brainfreeze Season.
“Overtime was built on creating an impactful digital community and brand, while Easy is one of the most influential people amongst art, streetwear and overall taste. 7-Eleven and Speedway are staples in our communities so partnering together on this collection just made sense,” said Tyler Rutstein, Vice President, GMM at Overtime and OTE.
“We wanted to create something that was bold and playful with a nod to each of our respective styles.”