After over 30 years of shared history and era-defining looks, adidas and Oasis have announced their new ‘Original Forever’ campaign.
Ahead of the band’s anticipated LIVE ’25 reunion tour, the campaign is supported by a range of adidas Originals x Oasis merchandise.
Reminiscent of the football casual styles that Liam and Noel Gallagher became synonymous with in the 1990s, the collection features a range of Firebird tracksuits, t-shirts, jackets, and bucket hats, signed off as The Band With Three Stripes.
Created by Johannes Leonardo with director Leigh Powis (ProdCo), the ‘Original Forever’ campaign film celebrates adidas and Oasis’ lasting connection.
Set to the soundtrack of ‘Live Forever’, the breakout track from Oasis’ debut album Definitely Maybe (1994) and representing the first time the track has been heard commercially, there are iconic moments from Knebworth to Heaton Park, building to a crescendo of Noel and Liam Gallagher together waiting in the wings, ready to take on 2025.
Over 300 extras were then street cast from around the UK by Good Catch, focusing on those who authentically embody both brands’ style and legacy.
The adidas Originals x Oasis Live ‘25 collaboration officially launches on the 1st of October, in anticipation of Oasis’ arrival in Australia at the end of the month.
