Arnott’s is thrilled to launch its latest tasty creation, introducing Arnott’s Soft Bake Cookies and Arnott’s Chunky Cookies. Proudly batch-baked in Arnott’s Avondale innovation hub in Auckland which opened in June 2023, this new premium range of NZ made cookies are available now in retailers nationwide in two tasty
textures.
For two for the delicious flavours, Arnott’s have collaborated with the loved and iconic Kiwi brand, Pic’s Peanut Butter of Nelson to create the tastiest collaboration of the year. The collaboration brings a local and unique flavour dimension to the new cookie range, combining Arnott’s baking expertise with the classic Kiwi taste of Pic’s Peanut Butter, creating a truly irresistible, iconic and indulgent cookie.
The new Arnott’s Chunky Pic’s Peanut Butter and Choc Chip cookies are now available in stores nationwide, with the melt-in-your-mouth Arnott’s Soft Bake Pic’s Peanut Butter and Peanuts still batch-baking until its launch on 4 th November 2024.
Arnott’s new Soft Bake cookies are available in two irresistible flavours, Double Choc and White Choc Macadamia. Meanwhile, the Chunky range delivers a satisfying crunch in Triple Choc and Salted Caramel Almond flavours. Each cookie has been crafted to satisfy those sweet tooth cravings, whether your preference is a chewy, indulgent Soft Bake or crunchy, moreish Chunky cookie.
“Arnott’s Soft Bake and Crunchy Cookies are the 5 th new innovation for the New Zealand market out of our Avondale factory within a year of opening, I’m incredibly proud of my team for developing a new range of tasty cookies for Kiwis and partnering with local NZ businesses” shares Mike Cullerne, Arnott’s New Zealand Managing Director.
“This launch further strengthens Arnott’s commitment to producing locally made biscuits that Kiwis love, so what better way to do it than a collaboration with another beloved Kiwi brand—Pic’s Peanut Butter.”
Arnott’s Senior Research and Development Manager, Jayden Vutukuri, developed the new Soft Bake and Chunky ranges, including the collaboration that batch-bakes real Pic’s Peanut Butter into a delicious cookie. He shares: "Our team is dedicated to pushing the boundaries of flavour and texture, and the new Soft Bake and Chunky cookies are a testament to that.
With the support of our innovation hub here in Avondale, we’re able to develop products that cater to the unique preferences of Kiwi’s while celebrating local partnerships, like the one we’ve formed with Pic’s Peanut Butter.”
“With Arnott’s having been voted New Zealand’s most trusted biscuit brand for a second year in a row, this collaboration was a match made in cookie heaven,” shares Amiee
McCammon from Pic’s Peanut Butter.
“There’s nothing like a delicious cookie, except for one with peanut butter! This is a delicious new direction for Arnott’s, and we’re excited for Kiwis all over the motu to enjoy one (or more!) on its own or with a nice cuppa.”
The new Arnott’s Soft Bake and Chunky premium cookies are on supermarket shelves now with an RRP of $5.50. The new Pic’s Peanut Butter Chunky Cookies are also available now, with Pic’s Peanut Butter Soft Bake cookies launching on 4th November.
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