Converse is celebrating NBA All-Star Weekend 2024 with the return of the Converse Weapon and Shai Gilgeous-Alexander.
Gilgeous-ALexander is an NBA player known for his skills on the court and his style off the court. He will represent the Western Conference at the All-Star Game in Indianapolis and be the face of Converse’s Weapon campaign, called “Create History, Not Hype.”
The Converse Weapon was a famous basketball shoe in the 1980s, and now it’s making a comeback in its original form and materials following a collaboration between UNDEFEATED and Kasina.
The new Weapon will come in black, natural ivory, vintage white, ash stone, and egret colours. There’s also a low-profile version called the Weapon Ox in white, black, vintage white, and vintage cargo.
Both models have leather uppers, Star Chevron underlays, egret cupsoles and outsoles, and the Weapon’s signature Y-bar.
The Create History, Not Hype campaign celebrates his versatility as a basketball player and fashion icon and how the Converse Weapon can be worn in many styles.
The campaign encourages creativity and community and serves as a reminder of Converse’s iconic “Choose Your Weapon” ads.
