Cringe Or Candy

sour patch kids

The SOUR PATCH KIDS brand is launching a Halloween campaign encouraging consumers to face the scariest imaginable: their past. A hauntingly fun online experience, ‘Cringe or Candy, encourages fans to dig up their horrifying photos for a chance to win spooktacular prizes with a grand prize of $5,000, including SOUR PATCH KIDS Halloween candy.

“From those awkward middle school dances to the regretful hairstyles and outfits that continue to haunt your school pictures, we all have embarrassing, cringe moments from our own past that make us laugh,” said Jenna Carls, senior brand manager, candy, Mondelēz International.

“What better time than Halloween to unearth our true terrors and share a bit of loveable mischievous with Sour Patch Kids candy.”

Fans can participate in the SOUR PATCH KIDS brand ‘Ghosts from your Past’ TikTok campaign by following these simple steps:

  • Find a Cringey Photo: Search the digital archives for that hilariously awkward or downright cringe snapshot from your past.
  • Create Your TikTok: Make a TikTok video re-enacting your cringe picture from the past using singer Rebecca Black’s, ‘Can’t Outrun the Ghost’ song.
  • Tag @TheRealSourPatchKids and Use #GhostsFromYourPast.

SOUR PATCH KIDS Halloween Candy Variety packs are now available at major retailers in 22, 40, 100 and 160-count treat size packs. Each treat size pack is the perfect size for parties or Trick or Treating.