Crunchyroll, the go-to hub for all things anime, is revealing a fresh brand identity today, designed to capture the joy and celebration anime brings to its fans.
Expanding far beyond streaming, Crunchyroll continues to connect anime enthusiasts with theatrical releases, events, games, music, news, consumer products, collectibles, and more. The core of Crunchyroll’s success lies in its commitment to uniting fans and creators through their shared love for anime.
Starting on July 26 at San Diego Comic-Con, Crunchyroll will begin rolling out its updated look across all platforms. A complete transformation is expected over the next year.
The reimagined brand features a sleek, modern logo with a balanced eye symbol and a revamped wordmark. A new font, Crunchyroll Atyp, blends classic and contemporary styles for better readability, while a vibrant colour palette of orange, black, white, and taupe reflects the dynamic essence of anime. Additionally, the new glyph system includes over 139 anime and manga-inspired characters, adding a unique depth and personality. Fans will also enjoy a seven-second audio-visual mnemonic, filled with anime-inspired sounds and playful elements. Collaboration with Japanese artists on new textures and patterns ensures the brand maintains its authenticity and immersive storytelling.
Fans will get their first glimpse of the new Crunchyroll at San Diego Comic-Con, where the brand’s evolution will be showcased at the Rady Shell concert venue during the Crunchyroll Concert Series. This two-day event will celebrate anime and Japanese pop culture, featuring J-Pop sensation LiSA, hyperpop artist Alice Longyu Gao, and the One Piece 25th Anniversary: Symphonic Voyage concert in collaboration with Toei Animation.
Inside and outside the San Diego Convention Center, fans can celebrate their love for anime by snagging a limited-edition streetwear collection inspired by the refreshed Crunchyroll, designed by 2024 CFDA Fashion Fund finalist Sebastian Ami.
“As the number of ‘anime-curious’ people nears the one billion mark, and anime continues to gain a prominent place in popular culture, we wanted to evolve the Crunchyroll brand to appeal to a growing diversity of global fans without losing the core essence of what fans have loved about Crunchyroll along the way,” said Rahul Purini, President of Crunchyroll. “We believe this new brand evolution will encourage and welcome many anime fans to deepen their love for years to come.”
“A lot of attention to detail and meaning was embedded into all the unique elements of our updated look and feel,” added Gita Rebbapragada, Crunchyroll’s Chief Operating Officer. “Whether it be the vibrancy of our new Crunchyroll orange or the audio mark inspired by anime’s unique sounds. Our teams live and breathe anime, and we wanted to pour that passion into designing a brand that is purposely fit for legions of fans around the world – giving them space to deepen their love and further their emotional connection.”
The development of this new brand identity was led by Markus Gerdemann, Senior Vice President of Marketing, and Norman Rabinovich, Vice President of Creative Services.
Crunchyroll continues to offer the ultimate anime experience, boasting the world’s largest dedicated anime streaming library with 50,000 episodes and more than 25,000 hours of content. Over the past year, Crunchyroll has achieved numerous milestones, launched new initiatives, and reached new heights in the anime world.
Stay tuned as Crunchyroll’s vibrant new identity rolls out, bringing even more joy and connection to anime fans worldwide.
