Dinner decisions prove harder than other daily decisions like what to wear or what to watch with 41 percent of Kiwi respondents agreeing that deciding what to cook is considered ‘stressful’.
HelloFresh –the world’s leading meal kit provider – surveyed more than 1,000 respondents in New Zealand about their decision making when it comes to everyday choices, revealing that choosing what to cook and eat tops the list as the most stressful daily decision.
Over half of those surveyed deem themselves lacking in confidence when it comes to deciding what to cook and a whopping 79 percent admitted they cook the same meals each week as a result of not being able to decide on a new dinner-time choice.
The study shows that 44 percent of Kiwis spend more than 15 minutes deciding what they’re going to cook for dinner each day, with Kiwis spending an average of 20 minutes per day. In addition to that, Kiwis are also spending an average of 37 minutes looking for recipe inspiration each week.
34 percent of Kiwis do not know where to start when it comes to deciding what to eat. Moreover, half of the respondents said that they find it harder to decide when they are preparing food for more people than usual.
53 percent of the respondents said that they would like some help when deciding what to cook, with Kiwis turning to online sites as the top source of cooking inspiration with cookbooks and social media coming in close second and third.
A large proportion of those surveyed said that over the past year they have become a keener cook than ever before, with the average Kiwi now spending more than three hours cooking per week. Many Kiwis have ramped up their cooking and when it comes to branching out and trying new things 46 percent said that they wished they were more adventurous with their ingredients.
Hannah Gilbert, dietitian and head of culinary at HelloFresh said: “Our study reveals that while home cooking continues to rise, many struggle to decide what to cook and eat on a daily basis. Our weekly meal plans provide customers with a wide variety of exciting recipes filled with varied ingredients and the choice of different serving sizes. Now with options to customise meals by swapping, adding or upgrading your proteins we’ve made it easier than ever for customers to tailor their weekly menu to suit their tastes.
With HelloFresh, home cooks get to focus on the fun part of meal making, serving a tasty dish that everyone around the table will enjoy without any of the hassle. We have delicious new options or every occasion, whether that’s a weekend Brunch, an indulgent Dessert, or a Feast to help you impress at your next dinner party. By providing inspiration and delivering everything you need right to your door, we aim to support customers by making meal planning easier and more enjoyable so they can focus on what matters to them.”
