Twenty years after H&M’s first partnership with Stella McCartney, this new collection was built on legacy.
The collection unites past and present, combining beloved current signatures, such as oversized shirting, sweeping trenches and sharp tailoring, with playful iconic hits from Stella McCartney’s early archive, including bejewelled prints and slogan tops.
Stella McCartney said this collection was a journey through her fashion history, a mix of her current classics and old favourites that have shaped her signature.
Key items in the collection include rib knitted dresses and tops with Stella McCartney’s signature Falabella chain at the neck, and a long white gown with a cape-like sleeve that loops into the hem, giving the look of a sweeping circle of fabric.
Also available are sparkling partywear, separates and denims, as well as mesh dresses and tops in a bold, archival cherry print. Offering an extra dose of nostalgia, a white mini tee is embellished with studs reading ‘Rock Royalty’.
The accessories range is strong and rich in bags, with six styles to choose from, including small, branded shoulder bags, giant totes and a timeless chocolate-toned bag with a chain-detail strap.
This is one of several pieces in the collection that incorporate the Falabella chain, including necklaces and earrings, crafted in recycled metal in mixed tones, and loafers with chain detailing on the front.
The collection is defined by an approach to materials that prioritises recycled content, organic cottons, wool certified to the RWS Standard, and the innovative use of feedstocks for coated materials, such as industrial corn and recycled vegetable oil.
Sam Rock shot the campaign in London, starring Renee Rapp, Angelina Kendall and Adwoa Aboah. The mood is playful yet effortless, nostalgic yet forward-thinking.
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