TAG Heuer has reinvented its square icon, introducing the TAG Heuer Monaco Chronograph, a new chapter for the luxury watchmaker.
In a year celebrating the inseparable relationship between Swiss luxury watchmaker TAG Heuer and the chronograph, the moment has arrived for the Maison to reimagine this complication in a way that marks one of the most significant movements in the history of TAG Heuer.
Drawing on more than 160 years of innovation and expertise, where the chronograph runs as a red thread through TAG Heuer’s history like no other manufacturer, the TAG Heuer Monaco Evergraph stands as a pinnacle of achievement. It opens a new chapter for the Maison’s watchmaking savoir-faire, expressed through an entirely new mechanical architecture and an avant-garde interpretation of its square icon.
Since its founding in 1860, TAG Heuer has pioneered patented technologies that enhance the precision, durability, and reliability of timekeeping instruments.
What defines this story is innovation with a purpose, used as a guiding principle to elevate the experience for the owner. The Calibre TH80-00 powering the new TAG Heuer Monaco Evergraph encapsulates this vision perfectly. Featuring a one-of-a-kind compliant chronograph mechanism built with flexible components, which was fully developed by the TAG Heuer LAB, the Calibre TH80-00 reimagines both the functionality and the tactility of actuation of the chronograph complication. Equipped with the TH-Carbonspring oscillator, this new movement ensures magnetic resistance and precision, paired with a 5-Hertz frequency, a 70-hour power reserve, COSC certification, and a five-year warranty. Any one of these elements would represent a major milestone; combined, they mark a truly significant moment for the Maison.
The compliant chronograph mechanism itself is the most revolutionary aspect of the timepiece. It removes virtually all of the levers and springs traditionally associated with the start, stop, and reset functions and bears no resemblance to the constructions that have defined the complication since its origins. In their place are two flexible bistable components: one governing start and stop, the other reset. These components have been developed and refined over five years within the TAG Heuer LAB. Produced using high-precision LIGA technology, these flexible bistable components enable fast, crisp transitions between positions. Thanks to the tuning of the chronograph mechanism and the precision of its manufacturing, there is no change or deviation over time in its performance. Whether on the first press of the pushers or the ten-thousandth, the chronograph always delivers the same sensation and accuracy. Symbolising a true chronograph revolution, the TAG Heuer Monaco Evergraph and its movement, the Calibre TH80-00, represent innovation with a purpose, offering superior durability, reliability and precision.
This achievement is the result of five years of close collaboration between multiple stakeholders. Central to the project was Vaucher Manufacture Fleurier, the renowned movement manufacturer also involved in the making of the Calibres TH81-00 and TH81-01 found in the TAG Heuer Monaco Split-Seconds Chronograph and the TAG Heuer Carrera Split-Seconds Chronograph. The Calibre TH80-00 took shape around the revolutionary compliant chronograph mechanism developed by the TAG Heuer LAB. In addition to its open-worked architecture, the decision to adopt an inverted construction places the barrel, gear train, and TH-Carbonspring balance and escapement clearly on display from the dial side. A newly conceived automatic winding system further elevates this movement to haute horlogerie standards. Building on the codes established with the split-seconds Calibre TH81-00, the signature checkered-flag finish appears on the back of the movement, alongside the shield-shaped oscillating weight.
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