Enabling imagination and open-ended play, Ziggurat’s modular play couch is a fun, multifunctional piece of furniture for kids.
Director, Jess Goodall, has always been interested in art and design. On a work trip to New York, she discovered a multifunctional play couch for children but could not find a Kiwi equivalent. Deciding that she wanted to put her energy into something creative and practical, and after a few years of contemplating the project, Goodall and her husband decided to link up with a friend who has experience in working with manufacturers in China and e-commerce.
Quality has always been a focal point of Ziggurat’s brand. Goodall believed in creating a tool that would harness creativity in fun and functional ways. The CertiPUR-US foam and choice of fabric are exclusive and different from what is available. The polyester fabric is thicker and more genuine in terms of a ‘couch-like” feel. Plus, waterproof liners come already attached to the foam.
The Ziggurat has enough pieces to create the ideal fort, a park lounger, or anything else that you can think of. Light enough to be moved efficiently, the Ziggurat is still sturdy enough to be made into the roof or wall of your creation. The base and mattress fold in half, and handles on the sides allow easy movement.
“We haven’t cut corners at all in the design process, and I am very proud of how this has come through in our final product. We have paid a lot of attention to finer details, which we hope our customers will appreciate.”
Goodall and her team are very small, of just three. Her husband and other business partner operate their own businesses separately from Ziggurat, which essentially grants Goodall most of the administrative work for the brand. Though Goodall enjoys the creative freedom, this allows her to have, and she enjoys bringing her ideas to life from inception to the final product.
“A Ziggurat is the name for an ancient structure made of stone. They are similar to pyramids but have terraced levels. As soon as we heard this word, it stuck.”
Currently in the works is an outdoor cover set that involves a lot of testing of different colours and fabrics. While establishing the core range, a new shade of bright pink into the mix and other sampled colours are looking to be released early next year.
Future goals for Ziggurat include textile waste initiatives with Auckland council and broadening their reach across New Zealand. Goodall sees so many amazing Kiwi-owned and operated businesses that inspire her – brands that have worked to create a household name for these products. This is something Goodall would love to happen for Ziggurat.
Ziggurat adapts with your child over the years, allowing endless functionality ideas. As a prime example of form following function, Ziggurat encourages creativity through a kid’s ‘ages and stages.’ At Ziggurat’s pop-up stand in Ponsonby Central from the third to the ninth of October, customers can swing by and try the fantastic product.
