HEINZ, the condiment category icon and leader, announced the debut of six new, limited-time Sauce Drops.
With the help of viral sensations who know a little something about 15 minutes in the spotlight, Rebecca Black, Kyle Craven (AKA “Bad Luck Brian”) and singing competition sensation William Hung, HEINZ will “drop” one sauce per month at select restaurants across the U.S.A, giving each exotic and mouthwatering creation its 15 minutes of flavour.
Seventy percent of consumers consider themselves adventurous eaters and seek a greater variety of flavours from their favourite restaurants and brands. Inspired by these fan desires, the HEINZ Sauce Drops are designed to deliver on people’s hunger for uniqueness, as each provides an elevated flavour dipping experience unlike anything HEINZ has ever created.
The HEINZ Limited-Time Sauce flavours include Yuzu Wasabi, Black Garlic Ranch, Creamy Chimichurri, Brewery Mustard, Hatch Chili Ranch, and Harissa Aioli.
“As a consumer-obsessed brand at the forefront of food culture, we want to hijack fans’ behaviour as they seek out new and unique flavours at their favourite restaurants,” said Diane Mays Doty, Associate Brand Manager, HEINZ Away from Home.
“Taking a page from the popular ‘drop culture,’ these Sauce Drops allow us to push portfolio boundaries with explorative flavours while also allowing us to receive real-time fan feedback to inform what we bring to shelves nationwide.”
Each limited-time sauce is crafted for various dipping occasions, pairing especially well with fried chicken’s crispy, savoury taste. Kicking off today with the “Rebecca Black Garlic Ranch” drop, the sauces will be available at famous American chicken joints, including Parson’s Chicken & Fish locations in Chicago, Sticky’s Finger Joint locations in New York and New Jersey, and Abner’s Famous Chicken locations in Tennessee and Mississippi. Every month, HEINZ and one of the stars will take to social media to announce which of the six sauces will drop next.
The launch of the HEINZ Limited-Time Sauces Drops comes on the heels of HEINZ Remix, the first customisable digital sauce dispenser, and the brand’s new global creative platform, “It Has to be Heinz”. As Kraft Heinz’s larger transformation reinvigorates HEINZ with new ambition and purpose, the new platform is rooted in the irrational love it inspires, from real fans’ personal love affairs with the brand to the undeniable love and cares its products are made with.
