Maggi is set to bring a taste of Korea to London this July with a free pop-up to celebrate the launch of its new Korean-inspired noodles range.
Running from the 3rd to the 5th of July at 15 Bateman Street, London, the pop-up invites Londoners to try the new trio of noodles while stepping into a vibrant, Korean-inspired experience in the heart of Soho.
When guests arrive, they’ll be greeted by characters inspired by the three flavours, bringing the range to life from the moment they step in. Gochujang Beef is cool and confident, Kimchi Chicken is fiery and full of energy, and Spicy Cheese is bold, playful and impossible to miss.
Guests will be able to sample the new noodles, take a personality quiz to find their flavour match and customise their own hot bowl with toppings at the noodle bar with live demonstrations.
There will be a host of entertaining features, including live DJ sets and on-street interviews, plus limited-edition merch and instant-win prizes available.
Visitors will also be able to snap and share selfies using Maggi-branded social filters for a chance to win a trip to Korea. On Saturday at 3 pm, the pop-up will also feature a dance display, bringing even more energy to the experience.
The space will showcase three noodle portraits, created in partnership with creative studio Unusual Service, inspired by Korean icons beloved in the UK: BTS’s Jung Kook, former Tottenham Hotspur player Son Heung-min, and K-pop group Demon Hunters’ Kim Eun-jae.
Made from noodles and complementary ingredients, the artworks will be on display throughout the event for all to see.
Danielle McAreavey, Head of Marketing for Maggi UK and Ireland, was excited to keep bringing new food experiences to Maggi fans, and the Korean-inspired noodles range is a fresh example of that.
“With bold flavours and a playful personality behind each product, this pop-up gives people the chance to discover the range in a way that’s fun, immersive and memorable.”
More food & drink here
