This July, Glossier will finally make its debut in bricks-and-mortar retail across Australia and New Zealand as they announce an exclusive retail partnership with MECCA.
Glossier, the beauty industry pioneer that first launched in 2014, is a multi-generational loved brand, recognised for its inclusive and accessible beauty philosophy. This partnership marks Glossier’s debut in bricks-and-mortar retail in the Australasian market, offering customers the opportunity to swatch, trial, and shop Glossier’s iconic products in real-time.
Glossier and MECCA, both female-founded businesses, have shared the same purpose from day one: to help customers look, feel and be their best. Together, they celebrate beauty for all and self expression and believe in the transformative power of experiential retailing to foster beauty-centric communities. Founded by Emily Weiss and helmed by an all-women leadership team, Glossier was created with a desire to democratise the beauty industry, creating everyday essentials that form the backbone of a beauty routine.
“As a brand born on the internet, Glossier has had a global community base since day one, regularly speaking to beauty obsessed consumers around the world about their routines and favourite products,” said Glossier CEO, Kyle Leahy. “We have been so lucky to consistently hear from community members across Australia and New Zealand about their love for Glossier, so it was critical to find the right wholesale partner to launch our brand in the region.”
Leahy said they are thrilled to have found that partner in MECCA – a company that truly understands the power of brick-and-mortar retail and consistently delivers exceptional experiences for its customers.
“With our shared values and devotion to all things beauty, we couldn’t be more excited about this launch and our bright future together.”
“Our customers are the beating heart of everything we do,” added Marita Burke, Chief MECCA-Maginations Officer. “They’re all about dreaming big, just like us, and Glossier was at the top of their wishlist.”
“We want our customers to experience the very best in global beauty, so bringing the world of Glossier to MECCA couldn’t be more of a dream come true,” said Burke. “It’s a partnership that brings the same kind of magic and matches everything we’re about. Innovative products, community-first, decadent pinks and unique store concepts…it couldn’t be more MECCA!”
