In July 2008 in Sydney, Australia, three mates, Brett, Kenny and Phil, wanted to take a break from alcohol, so they decided to abstain for the month of July and coined it their ‘Dry July’.
The trio also wanted to raise money for a family member affected by cancer, so they asked friends and family to sponsor them. Hoping to raise $3,000 to buy a TV for their local hospital’s waiting room, the campaign was a huge success. The first Dry July in Australia ended up raising $250,000, thanks to the support of radio host Adam Spencer, and Dry July was born.
Charities and fundraising events have been affected by COVID-19, but despite COVID-19 impacting many parts of our daily life and society, what remains unchanged is that people affected by cancer still need our support. In fact, they need our support more than ever.
That’s why Dry July needs as many people as possible on board for 2020, to raise vital funds for its beneficiaries.
Dry July has traditionally been a 31-day challenge, but to encourage more people to get involved this year, the trust has introduced some new options, called ‘Dry(ish) July’, where those that might have never taken part in the 31 day challenge, can get involved in Dry July in a way that suits them, and choose 21 days, 14 days, or nominate their own period.
Dry July is a challenge that encourages social drinkers to give up alcohol to raise funds for people affected by cancer. Part of that challenge is continuing their usual activities, and socialising with friends and family, but without alcohol.
Since Dry July launched in New Zealand in 2012, the campaign has inspired 37,000 Kiwis to go dry, raising $5.1 million for people affected by cancer, and funding more than 170 projects for 15 beneficiary organisations across the country.
Dry July is all about raising funds to improve the comfort and wellbeing of people affected by cancer. It funds projects that support cancer patients going through their journey now in practical ways. The trust is supporting three fantastic organisations in New Zealand this year, money raised by Dry July participants will help fund programs run by each of these organisations:
Look Good Feel Better – providing free, community-based programmes for any person, facing any cancer, at any time. Look Good Feel Better Classes support cancer patients impacted by the visible and emotional effects of their diagnosis and treatment.
Bowel Cancer New Zealand – funding a bowel cancer specialist nurse to provide information to those affected by bowel cancer, and will also facilitate access to counselling, physio, remedial massage, accommodation, and travel support for those undergoing bowel cancer treatment.
Prostate Cancer Foundation of New Zealand (PCFNZ) – funding Prost-FIT. Prost-FIT is an exercise programme designed specifically for men who have had, or are having, ongoing treatment for prostate cancer. Dry July will become an integral partner in providing funding support for the Prost-FIT program.
“Last year we had an incredible 8,000+ Kiwis go dry and raised $1.2 million for New Zealanders affected by cancer. We hope we can encourage even more people to get involved this year.”
You can sign up to Dry July at dryjuly.co.nz and choose to go dry for 31 days or have a Dry(ish) July and choose 14 or 21 days.